About Ollie Otter

Two Decades of Boosters, Buckles, and Big Adventures!

Ollie Otter Booster Seat & Seat Belt Safety Program

The Ollie Otter Booster Seat and Seat Belt Safety Program was created by the Tennessee Road Builders to address a critical need: educating young children about seat belt and booster seat safety at an age when lifelong habits are being developed. They partnered with Tennessee Tech’s iCube as the marketing and boots-on-the-ground team, managing the program and giving presentations across the state. With continued support from the Tennessee Highway Safety Office, the program delivers interactive presentations for children in pre-K through 4th grade, fostering an understanding of the importance of proper restraint use.
 

Today, Ollie visits schools and community events in all 95 counties, reaching 50,000 children each year. Since 2006, Ollie has shared over 1 million high fives while spreading life-saving messages like “slow down in work zones”, “belts to bones”, “hands-free Tennessee”, and of course “under 4’9”? It’s booster time”.

The program’s mission is simple but powerful: to instill lifelong safety habits in the youngest members of our communities by providing comprehensive and interactive education on booster seat and seat belt use.

Ollie Otter's Driving Force:

Ollie Otter's Road to Safety

Milestones & Memories!
Ollie is Born!

Happy Birthday Ollie

National ARTBA Award

Ollie receives ARTBA award!

Ollie Program Launches Statewide

The Ollie Otter Program Launches Statewide, forging partnerships with THSO (formerly GHSO) and TCAT

Partnerships Grow

Partnerships Formed with TN Highway Patrol and Coordinated School Health

250,000

Ollie celebrates 250,000 High Fives with Governor Bredesen. Mississippi partnership

Ollie goes North

Ollie Program expands to Alaska and Kentucky​

Celebrates 400,000

Ollie Celebrates reaching 400,000 with First lady Chrissy Haslam

Tropical Ollie

Ollie program launches in Florida

Halfway to a Million

500,000 High Fives & Ollie in Navajo Nation

West Coast Ollie

Ollie program launches in California

Ollie Keeps Making Friends

Ollie in Wisconsin partnerships formed & with FCCLA & HOSA

Ollie Turns 10!

Ollie celebrates 10 years by revisiting all welcome centers!

750,000 High Fives!

750,000 High-Fives with Director of the Tennessee Highway Safety Office Vic Donoho

Ollie presents

To the TN State Senate

St. Jude Partnership

Ollie visits children through partnership with St. Jude

1,000,000 High Fives!

Ollie gives out his millionth high five and goes live with his online presentation program.

Tornado Relief

Ollie Foundation Provides Car Seats for Middle TN Tornado Relief and
Launched “Ollie At Home”

Virtual

Ollie Reaches Children Through Virtual Presentations

School Standards

Collaboration with TN Dept of Education to Establish Traffic Safety School Standards

Animation Studio

Partnered with MTSU Animation Studio

Ohio Partnership

Ollie Foundation Provides Car Seats for Hurricane Helene Relief

Ollie Movie Launching!

The release of the Ollie Otter Movie is here!

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Meet The

"Otter-ly"

Awesome

Team Behind Ollie

We’re the “paws” on the ground behind the Ollie Otter Program! Based at TN Tech’s iCube, we bring Ollie’s fun and educational presentations to schools and communities across Tennessee!

Maelybeth Walker, Statewide Coordinator

Alexis MacAllister, Communications & Marketing

The Ollie Otter Program is fully managed by Tennessee Tech University’s iCube, where staff and student interns handle everything from program coordination and presentations to marketing, digital design, social media, and website management. iCube’s innovative, hands-on approach ensures that Ollie’s message continues to grow, reaching classrooms and communities across Tennessee and beyond. 

Spurred by the loss of three family members in a year, the wife of the incoming president of the Tennessee Road Builders Association had a passion to “do something” when she became president of the TRBA’s Ladies Auxiliary in 2006. That passion led the TRBA to support an initative to see what might be done. A program was designed based on a character-driven message to school children about seat belts and construction zones. The Ollie Otter school presentations focus on child passenger safety and injury prevention at an age appropriate level so kids can understand the importance of using a booster seat to make the grown up seat belt fit correctly.

Partnership & Support

Educators with Passion for Safety and Fun!

Partnerships are vital to the success of the Ollie Otter® Program. 

The program is a public-private partnership supported by several state and local agencies and private businesses.